At Smokin’ Cheeze, our story is one of passion, innovation and the pursuit of exceptional dining experiences. It all began when one of our four visionary founders stumbled upon the world of crowdfunding.
Intrigued by the idea of harnessing the power of the crowd to bring culinary dreams to life, he wasted no time and designed a reward crowdfunding campaign to kickstart our flavorful journey.
The campaign was met with overwhelming support and enthusiasm from the community, solidifying the belief that Smokin’ Cheeze had found its place in the culinary landscape.
Armed with this newfound understanding of crowdfunding and a shared vision for a fast-casual dining revolution, the founding team quickly got to work.
In the blink of an eye, Smokin’ Cheeze’s innovative business model was born. With a focus on delivering unforgettable culinary adventures, our diverse menu was meticulously crafted, catering to various dietary preferences.
Syed Abdullah’s unwavering commitment to exceptional taste and quality laid the foundation for our distinct identity.
With the expertise of our co-founders, Elaina Sukaimi, Datu Nasrun and Redzuan Hiew, the team was well-equipped to embark on this gastronomic adventure.
Elaina’s entrepreneurial spirit drove our business development, while Datu Nasrun’s organizational prowess ensured our operations ran like a finely tuned machine. Redzuan’s dedication to quality and continuous improvement was the key to translating our vision into actionable procedures.
As we continued to perfect our Torch & Smoke model, an immersive and interactive dining experience, word spread like wildfire. Our customers are delighted in witnessing their meals come to life, infused with tantalizing flavours through the art of torching and smoking.
Smokin’ Cheeze became more than just a fast-casual dining spot, it became a destination for unforgettable moments and culinary exploration.
Yet, we understood the importance of catering to the modern, fast-paced lifestyle. Thus, we introduced the Heat & Eat model, forging strategic partnerships with leading online delivery apps, making our flavorful creations accessible to customers on the go.
With a strong foundation, unwavering dedication and the support of our loyal customers, Smokin’ Cheeze is now ready to embark on Phase 1 of our expansion plan.
The journey ahead holds exciting possibilities as we seek to establish multiple strategically located food kiosks across Sabah. Our sights are set on becoming a culinary icon in Kota Kinabalu and beyond.
As we step into this new phase, our commitment to exceptional taste, sustainability and customer satisfaction remains unwavering.
With each torch and smoke, each Heat & Eat experience and every satisfied smile, we are reminded of our purpose—to redefine fast-casual dining and bring joy to the hearts and taste buds of food enthusiasts everywhere.
Join us on this flavorful adventure as we write the next chapter of Smokin’ Cheeze’s story. Together, we will leave an indelible mark on the culinary world, one unforgettable meal at a time.